WeAlwaysKnew.com

Started: 2022

Status: Ongoing

Main Language: English

URL: wealwaysknew.com

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Summary:

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WeAlwaysKnew.com operates as a web-based observatory developed by my heteronym and conspiracy researcher Luke Masters, dedicated to the continuous monitoring, cataloguing, and interpretation of evidence that challenges the dominant model of a spherical Earth.

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Structured as an open digital archive, the platform assembles images, videos, diagrams, and fragmented testimonies that question the scientific and institutional consensus surrounding planetary form. Rather than presenting itself as satire or parody, the project inhabits the visual and rhetorical language of contemporary conspiracy ecosystems, reproducing their aesthetics with a high degree of fidelity.

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The website functions simultaneously as interface, publication, and narrative device. Its structure resists linear navigation, encouraging associative browsing through a network of claims, anomalies, and speculative correlations. In this sense, the act of navigating the site mirrors the epistemological drift of conspiracy thinking, where meaning emerges through accumulation rather than verification.

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WeAlwaysKnew.com is less concerned with the validation of a flat Earth hypothesis than with the conditions that allow such a hypothesis to persist. The project examines how digital infrastructures enable the circulation and reinforcement of alternative belief systems, transforming isolated suspicions into collective frameworks of interpretation.

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Operating within the unstable boundary between fiction and conviction, the observatory proposes a space where evidence is continuously produced, reinterpreted, and redistributed. What emerges is not a coherent argument, but a self-sustaining system of belief, one that reveals how truth, in the post-internet condition, is no longer a fixed point but a contested and endlessly negotiable surface.

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